Aqua Lounge

Web development / Branding & Graphic Design / Content Creation & Digital Marketing

1- Branding

Having a brand is more than just a logo or name. it defines the essence of the Hostel. From a marketing standpoint, there are several elements involved in refreshing a brand:

Creation of a unique positioning statement that perfectly places the Aqua Lounge brand in the minds of your target audience(s)

Development of a unique brand voice and visual style that both differentiates Aqua Lounge from other Hostels and creates a deeper connection with your actual followers.

Development of cohesive brand style guidelines for use in all advertising, public relations, and marketing efforts

Use of the positioning statement as a catalyst for weaving messages into print, website, collateral materials, street signs, bumper stickers, streetlight banners, social media, etc.

Process

  • Interview with the client.

  • concept Graphic research and conceptualization of the brand.

  • Presentation of the result of the conceptualization in the form of Moodwall for customer approval.

  • Initial proposition Stage of sketches and first approximations.

  • Presentation of proposals.

  • Corrections with the client and choice of the design lines.

  • Proposal of applications Design of the applications chosen by the client following the line design determined in the previous stage.

  • Fixes with the client and approval. originals Design of the final pieces. Customer review and approval.

  • Delivery of the final artwork for production.

Value $1000* + ITBMS (one time investment)

What’s included:

  1. Branding (Maintaining current logo)

  2. Basic visual identity manual

    Brand colors palette

    Brand fonts (typography)

    Brand guidelines

    Slideshow templates

    Relaunch communication plan

    Artwork templates

  3. Conceptualization

  4. Graphic applications

2- WEB

  • Personalized web design: Fully personalized website.

  • Website programming with WordPress/Elementor Pro: Each page is built using Elementor Pro through WordPress.

  • SEO (search engine optimization): Optimization of content in English and Spanish for Google based on keyword analysis, current Google ranking report against 2 to 3 websites that you consider as competition, submit new website map to Google, optimize each page for Google's Core Web Vitals (site performance using plugins like WP Rocket and Imagify*)

  • Optimized for hospitality: dynamic reviews on OTAs and platforms such as TripAdvisor, reservation module integration (optional additional cost, includes configuration only)

  • Completion: Deliver accounts and instructions on how to use the website. A basic account just to edit photos and text and another account to have full administrative capacity.

    Examples: https://www.lasclementinas.com/dev/ https://palmaroyale.com/

Value $3,200* (one time investment)

What’s included:

  1. Web design and development

  2. Payment of the first year of Elementor Pro, then the client must continue their payment ($49 per year)

  3. Creation of a landing page to use for Google Ads or Facebook / Instagram Ads campaigns.

    Example: https://saigonbaybnb.com/discover-bocas-del-toro/

  4. SEO: Website optimization, keyword analysis, search engine ranking report, Google Analytics creation, Google Search Console account, and configuration for WP Rocket and Imagify* (*plugins not included in price)

  5. Configuration to have dynamic reviews on OTAs and platforms like TripAdvisor, reservation module integration (example https://saigonbaybnb.com/) (plugins not included)

3- Content Creation (monthly)

Professional photography

1 session per week (up to 2 hours per shoot)

  • 2. Art Direction

  • 3. Registration

  • 4. Edition (cohesive color grading)

  • Videos & Reels

    • 3 weakly reel edits for Instagram 15 secs max (12 reels a month)

    • 1 promo video a month for international ads purposes 30 secs (Instagram version + Youtube version)

    • 1 full video with the month's highlights (Instagram reel version + Youtube version) 30 secs

    Value $850* (monthly)

4- Graphic Design (monthly)

  • Artworks design (up to 4 per week)

    Availability to make graphic pieces depending on the need, for example changes in restaurant menus or drinks menu, online advertisements, communication pieces for Aqua's own events

  • Printed Posters & Flyers

  • Merchandise design

  • Instagram stories

  • Instagram posts

    Value $650* (monthly)

5- Digital Marketing (google, Facebook & Instagram)

1. Strategy development, monitoring

2. Audit

3. Campaign optimization

4. Analysis of results

5. Monthly Report Monthly

Value: $900* (Monthly)

($600 suggested budget for Advertising)

(in order to make the Google ads marketing campaign the website has to be finished and optimized)