Bocas Homes

Branding / Web Development

1- Branding

Having a brand is more than just a logo or a name. It defines the essence of the project from a marketing standpoint, and involves several elements in refreshing or establishing a brand:

  • Creation of a unique positioning statement that perfectly places the brand in the minds of your target audience(s).

  • Development of a unique brand voice and visual style that differentiates the brand from others in the market and creates a deeper connection with your actual followers.

  • Development of cohesive brand style guidelines for use in all advertising, public relations, and marketing efforts.

  • Use of the positioning statement as a catalyst for weaving messages into print, website, collateral materials, street signs, bumper stickers, streetlight banners, social media, and other relevant platforms.

The process for refreshing or establishing a brand may include the following steps:

  • Interview with the client to understand their vision, goals, and target audience.

  • Graphic research and conceptualization of the brand.

  • Initial proposition stage, with sketches and first approximations presented to the client.

  • Presentation of proposals, with multiple design options presented to the client.

  • Corrections with the client and choice of the design lines.

  • Proposal of applications, with the chosen design directly applied to relevant materials such as business cards, brochures, social media profiles, etc.

  • Fixes with the client and approval of final designs.

  • Design of the final pieces, with customer review and approval.

  • Delivery of the final artwork for production.

Estimated time of 4 weeks until the final product

Value $1,500* + ITBMS (one-time investment)

What’s included:

  1. Branding with new Logo

  2. Basic visual identity manual

    • Brand colors palette

    • Brand fonts (typography)

    • Brand guidelines

    • Slideshow templates (PowerPoint - Keynote)

    • Relaunch communication plan

  3. Conceptualization

  4. Graphic applications

  5. Iconography

  6. Stationary

    • Business cards

    • Letterhead

    • Envelope

    • Folder

    • Email Signature

    • Digital brochure

    • Printed brochure template

  7. Motion Graphics Animated logo for video introductions

2- Web

Web development involves the creation of websites or web applications that function in a user-friendly manner while meeting the objectives of the project.

The process of web development may include the following steps:

  • Discovery phase, where the project scope, goals, and target audience are defined.

  • Planning phase, where the website architecture, design, and functionality are mapped out.

  • Design phase, where the visual style, layout, and user interface of the website are created.

  • Development phase, where the website is built using coding languages such as HTML, CSS, and JavaScript.

  • Testing phase, where the website is thoroughly tested for functionality, user experience, and compatibility across various devices and browsers.

  • Launch phase, where the website is made live and available to the public.

  • Maintenance phase, where updates, fixes, and ongoing support are provided to ensure the website continues to function smoothly and meet the project objectives.

  • Personalized Web Design: Our personalized web design service offers fully customized websites tailored to your unique needs and preferences. We collaborate with you to create a visually stunning and user-friendly website that effectively showcases your brand and engages your target audience.

  • WordPress/Elementor Pro Programming: We use WordPress and Elementor Pro to build each page of your website, ensuring seamless functionality and easy management. Our skilled team of developers employs the latest industry standards to ensure that your website is secure, fast-loading, and optimized for search engines.

  • Search Engine Optimization (SEO): Our SEO service focuses on optimizing your content in both English and Spanish for Google, based on keyword analysis, competitor research, and current Google ranking reports. We submit your website map to Google and optimize each page for Google's Core Web Vitals, using plugins like WP Rocket and Imagify*. This ensures that your website is easily discoverable by your target audience, leading to increased traffic and revenue.

  • Completion: Upon completion, we deliver detailed accounts and instructions on how to use the website. This includes a basic account for editing photos and text, as well as a full administrative account to give you complete control over your website.

    Examples:

Value $2,800* (one-time investment)

Estimated time of 6 weeks until the final product

We are committed to delivering personalized solutions that meet your specific needs and goals, and we strive for excellence in every aspect of our work.

We look forward to working with you to create a unique and effective online presence for your business.

*Note: The client is responsible for continuing payment for Elementor Pro after the first year ($49 per year). Plugins such as WP Rocket and Imagify are not included in the package price.

Thank you for considering our services.