Laphley / Balloon Art

Branding & Graphic Design / Identity

1- Branding

Having a brand is more than just a logo or name. it defines the essence of artist. From a marketing standpoint, there are several elements involved in refreshing a brand:

Creation of a unique positioning statement that perfectly places the Laphley brand in the minds of your target audience(s)

Development of a unique brand voice and visual style that both differentiates Laphley from others and creates a deeper connection with your actual followers.

Development of cohesive brand style guidelines for use in all advertising, public relations, and marketing efforts

Use of the positioning statement as a catalyst for weaving messages into print, website, collateral materials, street signs, bumper stickers, streetlight banners, social media, etc.

Process

  • Interview with the client.

  • concept Graphic research and conceptualization of the brand.

  • Presentation of the result of the conceptualization in the form of Moodwall for customer approval.

  • Initial proposition Stage of sketches and first approximations.

  • Presentation of proposals.

  • Corrections with the client and choice of the design lines.

  • Proposal of applications Design of the applications chosen by the client following the line design determined in the previous stage.

  • Fixes with the client and approval. originals Design of the final pieces. Customer review and approval.

  • Delivery of the final artwork for production.

Value $1600* + ITBMS (one-time investment)

What’s included:

  1. Branding (New logo)

  2. Basic visual identity manual

    Brand colors palette

    Brand fonts (typography)

    Brand guidelines

    Slideshow templates

    Relaunch communication plan

    Artwork templates

  3. Conceptualization

  4. Graphic applications