Web design and development

Personalized web design: Fully personalized website. for desktop, mobile, and tablet/iPad
Website programming with WordPress/Elementor Pro: Each page is built using Elementor Pro through WordPress.
SEO (Search Engine Optimization): Optimizing English and Deutsch content for Google based on keyword analysis, current Google ranking report against 2-3 websites you consider to be competitors, submit a new sitemap to Google, optimize each page for Google's Core Web Vitals (site performance using plugins like WP Rocket and Imagify*)
Optimized for artists allowing an easy and dynamic way to edit from mobile the content and the event agenda
Blog section to make updates
Events section using Crocoblocks Events Calendar
Completion: Deliver accounts and instructions on how to use the website. A basic account just to edit photos and text and another account to have full administrative capacity.

Price $3,200*

Price Includes:

Payment of the first year of Elementor Pro, then the client must continue their payment ($49 per year)
Creation of a landing page to use for Google Ads or Facebook/Instagram Ads campaigns.
SEO: Website optimization, keyword analysis, search engine ranking report, Google Analytics creation, Google Search Console account, and WP setup Rocket and Imagify* (*plugins not included in price.
Two custom languages on the website, (Deutsch & English)
feature: Blog and Events can be edited using mobile
*Does not include:
- Hosting
- Elementor Pro fees

Branding

Having a brand is more than just a logo or name. it defines the essence of the artist. From a marketing standpoint, there are several elements involved in refreshing a brand:

Creation of a unique positioning statement that perfectly places the Patricia Zanella brand in the minds of your target audience(s)
Development of a unique brand voice and visual style that both differentiates Patricia Zanella from other Classical Music artists and creates a deeper connection with her actual followers.
Development of cohesive brand style guidelines for use in all advertising, public relations, and marketing efforts
Use of the positioning statement as a catalyst for weaving messages into print, website, collateral materials, street signs, bumper stickers, streetlight banners, social media, etc.